It started with Tito
Every brand says it loves dogs. We named ours after one.
Tito is our German Shorthaired Pointer — five years old, born on the back roads of Michigan’s Upper Peninsula. Bringing him home wasn’t exactly down the street: we flew from Dallas to Indiana, drove the rest of the way up to the UP, and flew home with a very good boy in tow. Worth every mile.
These days, Tito runs a tight operation. He keeps a strictly squirrel-free, cat-free backyard — a territory he patrols with the seriousness of a dog who takes his job personally. When he’s off the clock, he makes regular trips to his grandparents’ place in Nacogdoches, Texas, where “off-leash” means a few hundred acres to free-range to his heart’s content. He’s a lover after dark and a guard dog by day, and the rest of the time he’s exactly where you’d expect: waiting for someone to throw the ball.
That crew is growing, too. Tito now has two small humans in training as future ball-throwers and pup-cup chauffeurs — a roster he’s building one fetch session at a time.
Why we make what we make
Tito is the reason Tags by Tito exists, and he’s still our standard. We make personalized, made-to-order dog gear — collars, ID tags, bandanas, AirTag collar holders, and matching collar-and-leash sets — the way we’d make it for him: good-looking enough for the family photo, well-made enough to actually last, and personal enough that it’s unmistakably your dog’s.
Because the way we see it, your dog isn’t an accessory in your life — they’re family. Their gear should feel that way too.
Our promise
- Personalized & made to order. Add your pup’s name; we make each piece for them.
- Built to last. Real materials, thoughtful design — not throwaway.
- Made with care. Boutique, not mass-market. No corners cut, no fuss.
- For every pup. All breeds, all sizes, all budgets.
Come say hi
Whether you’ve got a backyard patroller like Tito or a couch supervisor who’s never met a squirrel, there’s something here with their name on it — literally.
Made for dogs who get it.